Business Advisory Council
Cheryl Vickroy leads a partnership with the University of Wisconsin and Wisconsin Economic Development Corp to create new and improved services and programs for Wisconsin entrepreneurs.
Cheryl has over 25 years of business management experience in a variety of industries. Since 2002 she has owned and operated a boutique consulting firm focused on the commercialization of technology, in particular as related to planning, marketing and financing. Her practice has served a variety of emerging technologies in the biotechnology, software development and clean energy industries. During this period, Ms. Vickroy aided clients in obtaining over $18M in funding through the Small Business Innovation Research (SBIR) and Small Business Technology Transfer (STTR) and American Recovery and Reinvestment Act (ARRA) grant programs. Ms. Vickroy has also held leadership positions in four local start-up firms. She currently serves as an Adjunct Faculty member in the Masters in Biotechnology program at the UW-Madison. Prior to 2002, Vickroy served for 15 years as the Regional Manager of a national association. She holds a BBA in Marketing from the UW-Milwaukee and a dual MBA in Operations and Management and Human Resources from the Wisconsin School of Business at the UW-Madison.